Hawai’i Tourism Authority Launches Mākaukau Maui

The Hawaiʻi Tourism Authority (HTA) has launched “Mākaukau Maui,” a campaign that aims to revitalize Maui’s economy in the aftermath of last year’s devastating wildfires. Apart from the fire-affected areas of Lahaina Town, the campaign signals that Maui is ready to welcome visitors back to the island.

“Mākaukau Maui,” meaning “Maui is Ready,” is designed to inspire hope and optimism for Maui’s future, generate support among the community, and convey the island’s readiness to share its culture and beauty with the world once again.

For more information about the Mākaukau Maui campaign, visit makaukaumaui.com, which includes links to resources for businesses and community members on Maui, as well as information about Mālama Maui, HTA’s comprehensive efforts to educate visitors on how they can support Maui in its recovery.

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